The agricultural industry is reliant on a vast array of variables including the weather, exchange rates and commodity prices.
Weather plays a significant role in Australian agriculture and farmers continually scour the skies and rely on television and internet weather forecasts to plan for planting, harvesting and crop applications. The Bureau of Meteorology website is the Australian Federal Government's most visited website and is an invaluable tool to the agricultural industry.
A fluctuating Australian dollar impacts the cost of inputs such as fertiliser, chemical and fuel. Commodity prices can have the power to dictate what crops are planted and when grains, stock and other produce are sold to the market.
Agrow aims to provide valuable information to its website visitors with daily weather reports and weekly rainfall maps, daily Australian dollar exchange rates and commodity price updates. Along with an economic overview of the industry through the Agri Index, provided by Australian Agribusiness Group, which illustrates how agribusiness stocks listed on the ASX perform in the market against the All Ordinaries.